There's a lot of news and noise out there right now about hearing aids, hearing aid providers and hearing healthcare. I recently googled "hearing aids" for my small town, located just north of Seattle and there were 522.000 results. Google Maps listed 17 hearing aid retail stores or clinics within 8 miles of me. How the heck are our patients supposed to know who we are and what we do? How do they know (and trust) what makes us different from the rest? If you ask most audiolog